TheBroth is a social games company located in San Francisco. You can find their games on Facebook and other social networks, such as Myspace, Hi5 and VZ.net.

Assignment

This three person social gaming startup needed to ramp up quickly to maintain their Facebook game in the top-10.

MitchelLake Onsite made 15 hires for TheBroth.com in the first three months and 20 in the first six months. Hires included both a front end engineering team (AS3, Flash), a back end team (PHP, MySQL), a Senior Director of Engineering and a full Creative Team including Creative Director. None of these hires came through outside agencies.

MitchelLake Onsite also designed TheBroth's hiring process from the ground up, including an employment brand and interview/selection framework.

Using a conservative 60% agency utilization as the benchmark, MitchelLake Onsite saved TheBroth over $200,000 in six months (less than $20,000 per month).