Acquired by StrongMail in 2009, PopularMedia delivered social media marketing solutions aimed at driving quantifiable results for brands large and small.

Assignment

When PopularMedia engaged MitchelLake Onsite in early 2007, they had a high volume of open roles that needed to be filled urgently.

We delivered immediate results, making 34 hires in the first year and 48 in total across the business from entry level account managers to their CTO.

Along the way we built a consistent, repeatable recruitment framework that gives their managers confidence in hiring and empowers them to make great decisions.

By the time PopularMedia was acquired by StrongMail in early 2009, more than two out of every three employees were MitchelLake Onsite placements.